AURA

What made Wild Bill’s Wild West Show such a hit? It’s the same things that inspire salesmen to invoke the west and buyers to put down their two bits to make it their own. How shallow can it go? Try this on for size:

Arizona Jeans – a JC Penny product sold worldwide
Arizona Iced Tea – made by Ferolito Vultaggio & Sons of New York
Arizona Café – a restaurant in Manhattan
And of course products made by Arizona companies like
Arizona Pepper Products Co. of Mesa, maker of Arizona Gunslinger Smokin' Hot Jalapeno Pepper Sauce
The old west town type movie sets at Rawhide in Scottsdale and Old Tucson in Tucson
Rustler's Roost restaurant in Phoenix
Mining Camp Restaurant & Trading Post in Apache Junction
And many many more have found success in using the mystique of the old west to market their products.

Sine’s view that he is in the land of cowboys-and-Indians is no different than that of many other tourists.

Hey! Whatever floats your boat   (lyrics).